“I didn’t see the motorcyclist coming.”

One of the most common excuses motorists give following a motorcycle accident is that they never saw the motorcyclist coming. For many reasons, motorcycles are more difficult to spot on the road than other vehicles.

MotorEagles® is working hard to change driver attitudes in hopes of changing their behaviors and eliminating the need for excuses in the first place. That’s why we’ve started the campaign, “Save a Life - Look Twice!” The Save a Life - Look Twice! campaign is a driver and rider awareness education initiative that focuses on motorcycle visibility, or conspicuity.

Save a Life – Look Twice! aims to:

Save A Life - Look Twice
  • Increase driver awareness
  • Increase rider visibility
  • Promote driver and rider training
  • Promote rider safety
  • Encourage patience and tolerance
  • Protect rider rights
  • Limit rider injury

According to the study commonly referred to as “The Hurt Report,” 75 percent of motorcycle accidents involve at least one other vehicle, most often a passenger vehicle. In two thirds of those multi-vehicle accidents, the other driver violated the motorcyclist’s right-of-way, the report states.

Many times, the other driver in the passenger vehicle simply didn’t see the motorcycle coming because he didn’t take the time to look for something other than a car or a truck coming toward him. But as more and more motorists are buying and riding motorcycles, the chances of crossing a bikes path are increasing.

All it takes is a few seconds to save an oncoming motorcycle rider’s life. By looking not once, but twice in each direction before pulling out, motorists will give themselves enough time to spot an oncoming motorcyclist.

In 2008, there were 2,387 two-vehicle fatal crashes involving a motorcycle and another type of vehicle. In 41 percent of these crashes the other vehicle was turning left while the motorcycle was going straight, passing or overtaking the vehicle. Both vehicles were going straight in 28 percent of the crashes, according to the National Highway Traffic Safety Administration.

MotorEagles believes this is one of the most preventable causes of death and injury on our roadways today. Please join us in taking the few extra moments it takes to look twice when entering an intersection, making a turn, changing lanes or making another maneuver behind the wheel. By looking twice, you could easily save a life.

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