Semper Ride: MotorEagles motorcycle accident lawyers applaud Yamaha’s efforts

Motorcycle accident injury attorneys promote manufacturer’s safety campaign for military.

It’s dangerous enough protecting life, liberty and the pursuit of happiness without adding the danger of untrained and unsafe motorcycling into the mix.
That’s why Yamaha, a bunch of high-profile sponsored riders and a seasoned action sports film production crew joined forces with the U.S. Marine Corps to produce “Semper Ride,” a motorcycle training and safety movie aimed at reducing the number of motorcycle deaths among marines.

According to the Marine Corps, motorcycle accidents killed more marines in 2008 than did combat in Iraq.

Twenty-five U.S. Marines died in motorcycle accidents last year. Operation Iraqi Freedom claimed 22 during the same period. As a result, the Assistant Commandant of the Marine Corps, the Executive Safety Board and the Marine Safety Office has begun focusing on motorcycle safety with a new approach to try to capture the attention of young Marines.

“Semper Ride is one of the new initiatives started in attempt to curb the loss of Marine’s lives on motorcycles. To accomplish this, the Marine Corps took a new direction, looking to the professional action sports world for the solution,” reads the Yamaha Corporation’s news release about the film.  “In doing so they called upon One Eyed Bird Entertainment, who created FUEL TV’s Great Ride Open series, to produce Semper Ride.”

The production team pulled together world-renowned motorcycle athletes and the action sports industries top cinematographers to produce the movie. 
“Semper Ride was produced to deliver high definition big screen action combined with a responsible riding theme. The film’s content strategically combines instructional materials with rider-to-rider style messaging from the pro athletes,” Yamaha reports.

“Riders included James Stewart, Ben Bostrom, Ronnie Renner, Myles Richmond, Tommy Clowers, Jeremy McGrath, Keith Code, Chris “Teach” McNeil, Jason Britton, Sara Price, Josh Herrin and many more to offer Marines straight forward advice for staying safe, while enjoying motorcycling.”
As with any effort aimed at reducing motorcycle fatalities, MotorEagles attorney Art Elk said he’s behind the film’s message 100 percent.

“I think the Marine Corps taking a pro-active approach to combating motorcycle accidents is a positive thing,” Elk said.  “It will be even more encouraging if the film and its message actually do reduce marine motorcycle fatalities.”