Harley-Davidson redefines internship experience with #FindYourFreedom Program

What comes to mind when you think of an internship?

Fetching coffee? Filing papers? Daydreaming about beautiful summer weather from your dreary cube?

Harley-Davidson is setting out to reinvent the summer internship and get the next generation of riders on the road with the launch of its #FindYourFreedom Internship. This summer, eight lucky interns will gain unique, hands-on experience in integrated marketing communications during the 12-week program.

After getting schooled in proper riding and safety techniques in the H-D Riding Academy, each intern will receive the keys to a brand new motorcycle – which they get to keep at the end of the program to keep the fun rolling.

Their assignment is to spend the summer “finding their freedom” – riding, immersing themselves in motorcycle culture, and attending H-D events – all while documenting their adventures on social media. The job combines aspects of brand ambassador and social media influencer roles to create a one-of-a-kind learning experience.

“We’re continuously working to grow the sport of motorcycling,” Harley-Davidson CEO Matt Levatich said of the program. “What better way to engage future riders than to have a whole team of newly trained enthusiasts share personal stories as they immerse themselves in motorcycle culture and community – all while gaining marketable career skills. I’m looking forward to following their journeys, learning about their experiences, and seeing them out on the road.”

The program is open to college juniors and seniors (or the equivalent) and recent college graduates. Ideal candidates are pursuing a career in social media, communications, public relations, or marketing. Desired skills include an innate talent for social storytelling and the ability to create attention-grabbing content on the fly.

To be considered, you must create a video, essay, photo collage, or other creative project showing what freedom means to you.

Think you’d be a perfect fit? Check out the full job description and send your application materials to FreedomInternship@Harley-Davidson.com by May 11, 2018.

Keep up with the interns on their summer adventures by following Harley-Davidson on Facebook, Instagram, Twitter, and Snapchat.

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